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About Us

At Tastebud Approved, we are a creative and community-driven business dedicated to crafting delicious food that bring people together. From rich flavors to giving back, we’re committed to delivering treats that not only taste amazing but also make a positive impact.

A Culinary Journey of Passion and Flavors

At Tastebud Approved, we believe that every bite should be an unforgettable experience. Imagine indulging in layers of smooth vanilla cream, fresh bananas, and the satisfying crunch of vanilla wafers, all coming together in a bowl of pure banana pudding bliss. Or, picture yourself savoring a slice of our Strawberry Shortcake Cheesecake, where fluffy cake meets a rich strawberry filling and creamy cheesecake in a perfect medley of flavors that transport you to dessert heaven.

At Tastebud Approved, we’re passionate about crafting unforgettable desserts that go beyond the ordinary. Based in Los Angeles and founded by Chef Izell Leonard, our mission is to deliver flavors that excite your taste buds. From classic favorites like Banana Pudding to inventive treats like Strawberry Shortcake Cheesecake, every dessert is made with creativity and care.

A Celebration of Artistry and Flavor

Redemption Meets Culinary Delight

This is just a glimpse of the delicious journey Tastebud Approved has to offer. Based in Los Angeles, our company was founded by Pastry Chef Izell Leonard, who brings a passion for bold flavors and a unique story of redemption to every dessert we make. What started as a simple idea—crafting irresistible treats that make your taste buds dance—has grown into a beloved local treasure, where flavors are anything but ordinary.

More than just desserts, Tastebud Approved is built on the journey of transformation. After serving a 22-year prison sentence, Izell discovered his love for baking, starting with making pies from cookies while serving in one of California’s fire camps. His passion for culinary creation deepened as he worked alongside his son, who also found himself incarcerated. Together, they shared the gift of baking, turning this shared experience into the foundation of Tastebud Approved.

Food and Community

Since Izell’s release, his mission has been clear: create desserts that not only satisfy but give back to the community. By partnering with local organizations like Children’s Institute Inc. and K.A.U.S.E.-Los Angeles, Tastebud Approved helps to lift up the neighborhood. From baking classes for children to community outreach events, the business is as much about making an impact as it is about making sweets. With the help of family, friends, and local supporters—like Janelle from Ted Watkins Park and the East Side Riders Bike Club—Izell’s business has grown from humble beginnings, selling banana pudding at the park, to becoming a celebrated name in the city.

Tastebud Approved isn’t just about desserts; it’s about inspiring change and creating lasting memories. Come taste the difference today by visiting TastebudApproved.com and experience how flavors, passion, and community come together. You’re not just enjoying dessert—you’re part of a story of perseverance, hope, and delicious possibilities.

Meet Our Team

Chef Izell Leonard

Izell Leonard, founder of Tastebud Approved, creates delicious meals from breakfast to dessert, while giving back to the community through his cooking and baking classes.

Kristian Orphe

Kristian Orphe is the tech expert at Tastebud Approved, managing web design, visuals, POS systems, and invoices. He combines creative design with technical expertise, ensuring everything runs smoothly at Tastebud Approved.

Rocsii Woolley

Rocsii is the CEO of The Source LA and a transformative leader in Los Angeles. At Tastebud Approved, she contributes her entrepreneurial skills while balancing her roles as a mother and wife.